07
Oct
2026
Success Story: Melody Hsieh-Hornstra
When we first shared the BG Medical Aesthetics & Beautiful Glow XERF story, the practice had generated $120,000 in pre-sales before performing its first treatment. Located in San Gabriel / Los Angeles, California, and serving patients throughout the greater Los Angeles area, the practice had already created remarkable demand for XERF treatment before the device arrived.
Since one of the first XERF devices in the U.S. arrived at BG Medical Aesthetics on September 5th, 2025, the practice has reached another major milestone:
The milestone also reinforces the practice’s national leadership: According to Cynosure Lutronic’s XERF consumables records, BG Medical Aesthetics & Beautiful Glow is one of the Top XERF providers in the United States, reflecting the practice’s consistently high treatment volume and continued patient demand.
According to Chief Beauty Officer Melody Hsieh-Hornstra, demand isn’t slowing down.
In its strongest months, BG Medical Aesthetics has generated nearly $200,000 in monthly XERF revenue, while maintaining a consistently full treatment schedule.
“We’re XERFing every day,” Melody jokes.
Patients continue to call specifically asking about XERF, consultations remain strong, and the practice is seeing significant referral and word-of-mouth business, including net-new patients and clientele from the entertainment industry.
Instead, the practice continues to rely heavily on education, patient results, referrals, and the reputation it has built around the XERF experience. Its official website also helps prospective patients learn more about XERF and the practice’s services: BG Medical Aesthetics & Beautiful Glow.
For BG Medical Aesthetics & Beautiful Glow, the biggest driver of continued growth is simple: patients love their results.
“Patients aren’t wanting to look different anymore. They want to look like themselves, just refreshed. XERF fits perfectly into that shift, and the experience our team has built at BG Medical Aesthetics has made us a destination for patients specifically seeking this treatment.”
Feras Bashir, MD, Chief Medical Officer of BG Medical Aesthetics
“I’m seeing the results, and they’re amazing,” Melody says. “The clients keep coming back.”
Rather than treating XERF as a one-time procedure, many BG Medical Aesthetics & Beautiful Glow patients have incorporated XERF into their ongoing aesthetic plans. Some return as frequently as every six weeks, while others come back every three to six months depending on their individualized treatment plan.
Patients are also purchasing additional packages and progressing into higher-value treatment plans. XERF frequently serves as the foundation, with technologies such as PicoSure Pro and Mosaic 3D incorporated into a more comprehensive patient experience.
For Melody, that repeat business is one of the strongest indicators of XERF’s success.
“It’s become one of our patients’ favorite treatments. They see the results, they love the experience, and they keep coming back.”
BG Medical Aesthetics & Beautiful Glow’s original XERF launch demonstrated what can happen when a practice creates demand before a device even arrives. Today, that early success has developed into sustained growth for a leading XERF provider serving the San Gabriel / Los Angeles area.
“What sets BG Medical Aesthetics apart is the experience behind the treatments. We’re very selective about the technology we bring in, and we’ve learned how to use XERF both on its own and alongside other treatments to give each patient a more personalized, natural result.”
Dr. Feras Bashir
Nearly a year later, the bigger story is what happened next.
From $120,000 before the first treatment to more than $1 million in XERF revenue, BG Medical Aesthetics & Beautiful Glow has turned an extraordinary launch into sustained momentum. Its continued national ranking makes the practice’s XERF story one of both launch success and lasting patient demand.
And Melody’s schedule may offer the simplest summary of all:
“We’re XERFing every day.”
Intended for distribution in Canada: Health Canada approved indications: XERF RF system is intended as a non-invasive dermatological aesthetic treatment device. XERF indications include facial lines and wrinkles, lift the eyebrow, facial and neck laxity. All instances of the term “skin tightening” are used to describe tightening effects that occur via soft tissue coagulation.
Intended for distribution in the US only: The XERF RF system is intended for use in dermatologic and general surgical procedures for electrocoagulation and hemostasis. All instances of the term “skin tightening” are used to describe tightening effects that occur via soft tissue coagulation.
©2026 CYNOSURE LUTRONIC. All Rights Reserved. Lutronic is a registered trademark and XERF is a trademark of Lutronic Corporation. Cynosure is a registered trademark of Cynosure, LLC. Cynosure, LLC and Lutronic Aesthetic, Inc. do not diagnose or treat medical conditions, prescribe treatment protocols, provide medical advice, or otherwise practice medicine. Patient should consult with a qualified healthcare professional for diagnosis and proper treatment protocols/parameters to determine if treatment with any product is right for them. Qualified healthcare professionals are responsible for diagnosis and treatment protocols using products.
Revenue and profitability outcomes for med spas vary based on numerous factors, including but not limited to practice size, patient mix, pricing, utilization, staffing, and market conditions. Any revenue or financial information presented is for illustrative purposes only and should not be considered a guarantee or projection of actual results.
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