How Med Spa Beni Sold 70 XERF™ Treatments in One Month— and Why Patients Are Still Calling

Customer Success Story

When it comes to investing in new technology, Grace Park doesn’t guess—she tests.  As Clinical Director of Med Spa Beni in Johns Creek, Georgia, Grace has spent years evaluating devices firsthand, personally trialing nearly every skin-tightening technology on the market before recommending anything to patients.

“I need to try everything on myself,” she says. “That’s the only way I can confidently stand behind a treatment.”

That mindset is exactly what led Med Spa Beni to XERF—and why the results have exceeded expectations.

A Med Spa Built on Medical Credibility

Med Spa Beni is physician-owned by Dr. Christopher King, a primary care physician with over 40 years of clinical experience. The practice was designed intentionally: primary care upstairs, medical aesthetics downstairs—reflecting a philosophy of health from the inside out.  Now in its fifth year, the practice has entered a growth phase, expanding both services and technology. Grace joined the team two years ago with a clear mission:

“If we’re going to do this, we’re going to do it right.”

With an existing portfolio that includes Elite, PicoSure Pro®, and other advanced platforms, the team identified a clear need for a true lifting solution—one that delivered visible results without compromising comfort.

The Search for the Right Technology

Grace evaluated six to seven different lifting devices from multiple vendors. She researched extensively—scouring Google, RealSelf, Reddit, and even Korean forums—to understand not just marketing claims, but real patient outcomes.

“I was literally traveling to other med spas, trying equipment on myself,” she explains. “I needed to know what actually works.”

Then she came across XERF.

After deep research, Grace and the team drove 90 minutes to another physician’s office to experience the treatment in person.

“Once we tried it, that was it,” she says. “We bought it.”

A Seamless Launch—and Immediate Demand

XERF was delivered and trained on December 16^th, with Cynosure Lutronic providing hands-on education and launch support. Med Spa Beni wasted no time. They were able to sell 70 XERF treatments in just over one month. Following the initial hype, “six to seven patients call every week just to book XERF,” Grace notes. “The word is spreading.”

Results Patients Can See—and Feel

Clinically, XERF has delivered exactly what Grace was searching for: immediate visible changes, followed by progressive improvement over time. Split-face treatments are a standard part of her protocol—and a powerful consultation tool.

“I always do split face,” she says. “It’s an incredible selling tool. Patients can’t argue with what they see.”

She recalls one male patient in his late 50s with significant skin laxity:

“He did his first treatment on a Thursday. The next week, he called and said, ‘My eyes are getting bigger.’ He booked his second session—and his wife booked too.”

Other patients have shared equally powerful reactions:

• “I looked in the mirror and didn’t recognize myself.”
• “My face looks different—and people are noticing.”
• “My eyebrows changed so much, it almost looks surgical.”

“The results are immediate,” Grace explains, “but they continue to build over time. That’s what makes XERF special.”

Word of Mouth That Fuels Growth

Med Spa Beni’s most effective marketing channel hasn’t been digital ads—it’s been results-driven word of mouth. Friends are referring friends. Families are booking together. Patients are talking.

“The results speak volumes,” Grace says. “Word of mouth is everything.”

While the practice runs a small weekly placement in a Korean newspaper and offers VIP specials, XERF’s growth has been largely organic—driven by visible outcomes and patient excitement.  The primary patient demographic includes women in their 40s to 60s, initially largely Korean, but now expanding across diverse skin types and tones.

A Partner, Not Just a Device

Grace is clear that XERF’s success at Med Spa Beni isn’t just about the technology—it’s also about the partnership behind it.

“Cynosure Lutronic has been incredible,” she says. “With other companies, you buy the machine and that’s it. This has been completely different.”

She highlights the role of the Professional Development Consultants (PDCs), who continue to follow up, ask questions, and support the team well beyond installation.

“They check in. They ask how things are going. They ask if we need anything. It feels nurturing—and that’s rare.”

The XERF launch event itself reflected that philosophy, complete with on-site support, education, and even a celebratory atmosphere that helped energize both staff and patients.

Looking Ahead

With strong early adoption, rapid ROI, and a growing list of patient success stories, XERF has quickly become a cornerstone treatment at Med Spa Beni.

“This is just the beginning,” Grace says. “The momentum is real.”

 Intended for distribution in the United States and Canada only.