02
Dec
2025
When Jamie Kim, a New York–based aesthetician, known for her multi-device expertise, added XERF to her clinic, she expected interest. She knew patients wanted non-invasive skin tightening[1], and she knew the industry was shifting toward earlier anti-aging.
But nothing prepared her for what happened next.
A growth curve this steep is rare in aesthetics—even for a treatment that requires no numbing, no needles, and no downtime.
Today, XERF has become one of the most sought-after procedures in her practice, drawing younger patients, first-time laser clients, and even long-distance travelers who arrive already asking for XERF by name.
This is the story of how she achieved one of the strongest device launches in the region—and why she believes XERF represents the next era of non-surgical tightening.
Jamie launched XERF on October 12th 2025, supported by Cynosure Lutronic’s comprehensive marketing and training ecosystem. Though she is no stranger to introducing new technology—her practice already features devices like Genius®, Ultra®, Clarity II™, and more—she immediately noticed this launch felt different.
“I didn’t need to do anything,” she said. “By the time we announced we had XERF, people were already calling for it. The marketing from Cynosure Lutronic is incredible.”
Unlike typical device rollouts that require months of educational posts, videos, and patient nurturing, XERF had built-in awareness. Patients had already seen before-and-after photos online. They’d watched credible experts talk about comfort levels and skin tightening. They’d heard that XERF was safe for all skin tones, that it didn’t require numbing, and that the downtime was essentially zero.
The result? Her first wave of bookings filled instantly—and never slowed.
One of the most impressive elements of her launch was the fact that 70–80% of her XERF patients were brand new to aesthetic energy-based treatment. Zero prior lasers. Zero microneedling. Zero experience.
But they felt comfortable booking XERF anyway.
“They come in already knowing what XERF is. They’ve seen the results. They know it’s non-surgical. They’re extremely clear about what they want—even if they’ve never had a laser before.”
That’s unusual. Most first-time aesthetic patients need hand-holding, education, and reassurance. But in this case, the market did the education for her.
And for younger patients—especially ages 25 to 40—XERF seemed to perfectly align with the new aesthetic philosophy: slow aging instead of anti-aging it.
“They don’t want surgery, downtime, or drastic results,” she explained. “They want something subtle, natural, preventative. XERF fits perfectly.”
Jamie already offers Ultherapy® and has extensive experience with competing RF devices like Thermage® and Cutera technologies. But what stood out immediately was XERF’s comfort level.
“It’s almost no pain—just heat. My patients can’t believe the difference.”
This is a major shift. Historically, skin tightening has been associated with discomfort, requiring:
XERF eliminates those friction points entirely. Patients experience controlled heat—not pain—and walk out looking normal. No redness, no swelling, no restrictions.
That means:
And because XERF takes about an hour for a full-face treatment, the flow is much easier to manage inside a busy practice.
One of the biggest drivers of results in her practice is XERF’s ability to deliver two different RF frequencies: 6.87 MHz for shallow and middle depths, and 2.0 MHz, which is ideal for deeper subcutaneous heating.
“With XERF, I can tailor the treatment based on where the patient actually needs support—whether that’s dermal tightening, deeper remodeling, or a combination.”
This matters because:
Her patients—light to very dark skin tones—consistently report feeling:
Even very sensitive patients tolerate XERF without numbing.
One of the most exciting trends she’s seen is the demographic shift.
“XERF is the perfect introduction for people who have never done anything before.”
It’s not intimidating. There are no needles. No downtime. No numbing. No “I’m going to look crazy for three days” concerns.
Patients who were once too nervous to try energy-based procedures finally feel safe jumping in.
And because it’s a single treatment (with 6-12 month maintenance depending on laxity), younger patients love the simplicity and commitment level.
Many of these patients later add:
XERF becomes the anchor procedure that opens the door to a broader relationship with the practice.
As she gained experience, Jamie began pairing XERF with complementary technologies for elevated results.
Her most popular same-day protocols are:
XERF + Skin Boosters
For enhanced glow following foundational tightening.
Jamie also utilizes XERF with other energy-based devices, typically over multiple appointments:
XERF + Genius®
For patients needing both surface texture improvement and deeper tightening.
XERF + Ultra®
Perfect for younger patients wanting brightening + subtle lift.
One of the smartest strategies she implemented was offering complimentary virtual consultations specifically for XERF.
Normally, consults run ~$250, but Jamie provides free virtual consultations for new patients or patients inquiring about XERF.
Each session takes 5–10 minutes and serves to:
This micro-touchpoint has dramatically increased conversions—particularly for patients who had seen XERF online but wanted clarification before committing.
“It just makes them more confident,” she explained. “By the time they walk in, they’re already sold.”
Jamie is emphatic about one thing: “The support from Cynosure Lutronic has been incredible. This company’s dedication and commitment to their customers is unmatched.”
From clinical training to ongoing marketing support, she felt equipped, prepared, and positioned for success.
She credits the partnership with helping her:
In her words:
“You feel like they want you to win.”
Jamie sees XERF as more than a treatment—it’s a shift in how patients think about aging.
Younger patients want to “slow aging.”
Older patients want comfort without compromise.
All patients want effective results without downtime.
XERF checks every box.
“I’ve never seen a treatment take off this fast. It’s the perfect combination of comfort, results, and marketing momentum.”
If you’re considering adding a tightening device—or replacing an older one—ask yourself:
For Jamie the answer was yes—and the results speak for themselves.
Intended for distribution in USA and Canada.
XERF USA: The XERF device is intended for use in dermatologic and general surgical procedures for electrocoagulation and hemostasis. All instances of the term “skin tightening” are used to describe tightening effects that occur via soft tissue coagulation.
XERF CANADA: The XERF system is intended as a non-invasive dermatological aesthetic treatment device with indications for facial lines and wrinkles, lift the eyebrow, and facial and neck laxity.
Cynosure Lutronic does not diagnose or treat medical conditions, prescribe treatment protocols, provide medical advice, or otherwise practice medicine. Patient should consult with a qualified healthcare professional for diagnosis and proper treatment protocols/parameters to determine if treatment with any product is right for them. Qualified healthcare professionals are responsible for diagnosis and treatment protocols, and post treatment care using products.
©2025 CYNOSURE LUTRONIC, INC. All Rights Reserved. XERF and Lutronic are registered trademarks of Lutronic Corporation. Cynosure is a registered trademark of Cynosure, LLC.
[1] Tightening is the product of soft tissue coagulation
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