Patient Engagement Through Virtual Events

Joshua Smith joined Cynosure in May 2015 after a successful career managing and marketing aesthetic practices in the Los Angeles, Orange County and Portland, OR areas. Joshua brings a large amount of insight and expertise to his practices that are looking to grow their businesses and he specializes in staff engagement, branding, and in office marketing techniques to help increase sales and awareness in this highly competitive aesthetics space.

Instagram Handle: @laserjunkie_josh

Jenna Trost is the Senior Customer Success Manager for the West. She currently oversees the Pacific North West which includes Oregon, Washington, Idaho and Alaska.

Jenna received her bachelor’s degree in Communications and Economics with a Deans Scholarship from Lewis & Clark College. She also has a background in marketing, design, photography and has been working in the aesthetics industry for a little under a decade.Jenna has worked with both large and small companies focusing on strategic communications, customer success, marketing, operations and account management. When asked about working for Cynosure she says,

“Cynosure is an amazing company to be a part of, I have never had a job, manager, and team that is so supportive and collaborative. I truly believe we have the best and most effective support and technology in our space.”

Jenna grew up and lives in Portland, Oregon with her husband Bryce, two dogs and three cats (they might just be animal people). Jenna has a passion for plant-based nutrition and in her spare time she enjoys spending time outdoors, gardening, kayaking and camping with her family.

Randi Boyette is the founder of Spark Medical Marketing Inc., a digital marketing firm that helps take medical and aesthetics brands into the digital marketing space with a team of experts. Businesses have grown exponentially as a result of the Spark Marketing digital formula for success. After many years in sales and marketing, Randi saw the industry taking a strong turn to digital marketing and decided to immerse herself in the opportunity and take the company in that direction.

Her experience includes:

• Sales and marketing director experience for leading brands such as Christian Dior, Chanel, MAC, Hugo Boss, Carolina Herrera
• speaking engagements on the topic of digital marketing
• mentoring new entrepreneurs and university students

Randi has built the Spark team to over 90 trained and certified digital experts over the last eight years. Together, they use their expertise to build a strategy which is customized for each client and monitor that program for optimal success. Their approach to digital marketing has caused a stir in the industry which has raised the bar for expectations across the board.