Vice President, Marketing
Bill Fruhan joined Hologic in August 2015 as Vice President of Marketing for the GYN Surgical Solutions Division with more than 16 years of commercial experience in the life sciences field. In May 2017 Bill was promoted to Vice President Global Marketing for acquired division of Cynosure.
Prior to joining Hologic, Bill served as the Vice President of Marketing at NxStage Medical where he was responsible for building the Marketing team and growing business unit revenue 16 percent within his first year. He also held leadership roles of increasing responsibility in Marketing, Sales and Analytics at Sunovion Pharmaceuticals where he created a new multi-channel marketing function to ensure patients and HCPs received the right message at the right time through their preferred communication media. Bill was also responsible for turning around a struggling sales region and hiring an analytics team that transformed a commercial organization towards data-driven decision making. At Boston Scientific, Bill held roles in Marketing – most notably helping to launch the Taxus drug-eluting stent.
Bill has a bachelor’s degree in Sociology and Anthropology from Middlebury College in Middlebury, VT and an MBA from Harvard Business School.
VP, Global Services & Operations
Jim joined Cynosure in 2004 as Director of Sales Administration. He was promoted to VP Global Services in 2010. Prior to Cynosure, Jim was Sr. Director of Service Operations for Tyco Healthcare.
Having survived a late stage cancer, Jim is passionate about the healthcare industry and providing funding for compassionate care and treatments. Since his diagnosis, Jim has run over 9 marathons and done countless other fundraising activities, raising over $500,000 for cancer research.
Executive Vice President, International
Jorge joined the Cynosure Leadership Team as the Executive Vice President, International in January 2020. Jorge comes from Johnson & Johnson where he most recently led the Vison Care franchise as Senior Vice President Asia-Pacific. He also held prior leadership roles at Hasbro, Bristol-Myers Squibb/Mead Johnson, and Johnson & Johnson Consumer. Jorge’s strong and diverse healthcare background – leadership roles in consumer, retail and medical device – will be a tremendous asset to Cynosure’s International future. Jorge has a BS in Computer Science, and an MBA, both from the University of Miami.
Vice President, Sales
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