Global Leadership Team

  • Bill Fruhan, Vice President, Marketing

    Bill Fruhan

    Vice President, Marketing

    Bill Fruhan joined Hologic in August 2015 as Vice President of Marketing for the GYN Surgical Solutions Division with more than 16 years of commercial experience in the life sciences field. In May 2017 Bill was promoted to Vice President Global Marketing for acquired division of Cynosure.

    Prior to joining Hologic, Bill served as the Vice President of Marketing at NxStage Medical where he was responsible for building the Marketing team and growing business unit revenue 16 percent within his first year. He also held leadership roles of increasing responsibility in Marketing, Sales and Analytics at Sunovion Pharmaceuticals where he created a new multi-channel marketing function to ensure patients and HCPs received the right message at the right time through their preferred communication media. Bill was also responsible for turning around a struggling sales region and hiring an analytics team that transformed a commercial organization towards data-driven decision making. At Boston Scientific, Bill held roles in Marketing – most notably helping to launch the Taxus drug-eluting stent.

    Bill has a bachelor’s degree in Sociology and Anthropology from Middlebury College in Middlebury, VT and an MBA from Harvard Business School.

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  • Jim Palastra, VP, Global Services & Operations

    Jim Palastra

    VP, Global Services & Operations

    Jim joined Cynosure in 2004 as Director of Sales Administration. He was promoted to VP Global Services in 2010. Prior to Cynosure, Jim was Sr. Director of Service Operations for Tyco Healthcare.

    Having survived a late stage cancer, Jim is passionate about the healthcare industry and providing funding for compassionate care and treatments. Since his diagnosis, Jim has run over 9 marathons and done countless other fundraising activities, raising over $500,000 for cancer research.

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  • Jorge Pinedo, Executive Vice President, International

    Jorge Pinedo

    Executive Vice President, International

    Jorge joined the Cynosure Leadership Team as the Executive Vice President, International in January 2020.  Jorge comes from Johnson & Johnson where he most recently led the Vison Care franchise as Senior Vice President Asia-Pacific.  He also held prior leadership roles at Hasbro, Bristol-Myers Squibb/Mead Johnson, and Johnson & Johnson Consumer.  Jorge’s strong and diverse healthcare background – leadership roles in consumer, retail and medical device – will be a tremendous asset to Cynosure’s International future. Jorge has a BS in Computer Science, and an MBA, both from the University of Miami.

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  • Andrea Schwab, Vice President, Sales

    Andrea Schwab

    Vice President, Sales

    Andrea Schwab was promoted to Vice President of Sales in July of 2019 after an award winning career in the Cynosure sales organization. She joined the company as an Area Sales Manager in 2004 and demonstrated her will to win out of the gate by taking home 3 straight President’s Club awards, on top of being named Rookie of the Year in 2005, and Sales Rep of the Year in 2006. Andrea’s next role was Regional Sales Manager where she won Region of the Year twice and another impressive 3 President’s Club awards. In 2010 Andrea was promoted to Director of Sales where she more than doubled sales in the West winning 5 more Presidents Clubs, bringing her P Club total to 11, plus 3 Director of the Year awards. No one in the Medical Aesthetics industry has this much crystal!
    Prior to joining Cynosure Andrea held various leadership positions at DHL and Airborne Express.  She has a degree in business administration from Syracuse University and currently resides in California with her family.
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